| Administracion De Cuentas | Account Management |
| Peticion De Oferta | Rfq |
| Actividades, Intereses Y Opiniones | Activities, Interests, And Opinions |
| Activo De Marca | Brand Equity |
| Administracion De Categorias | Category Management |
| Administracion De La Relacion Con | Customer Relations Management |
| Agencia Que Ofrece Servicios Completos | Full-Service Agency |
| Analisis Cualitativo | Qualitative Research |
| Analisis Cuantitativo | Quantitative Research |
| Anuncio De Boton | Button Ad |
| Anuncios Problema-Solucion | Problem-Solution Advertisement |
| Articulo De Fondo | Feature Article |
| Audiencia Total | Gross Impressions |
| Aval | Collateral |
| Brecha Digital | Digital Divide |
| Campanas Publicitarias | Marketing Communications |
| Canal De Distribucion | Distribution Channel |
| Canibalismo Publicitario | Cannibalization |
| Captacion Por Precio | Price Appeal |
| Cartel Promocional | Shelf Talker |
| Caso Comercial | Business Case |
| Categorias De Adoptantes | Adopter Categories |
| Cliente Interesado | Qualified Lead |
| Cobertura Simple | Net Coverage |
| Colocacion De Productos | Product Placement |
| Combinacion De Productos | Product Mix |
| Conflicto De Canales | Channel Conflict |
| Contraportada | Inside Cover |
| Correo De Respuesta Comercial | Business Reply Mail |
| Desarrollo De Mercados | Market Development |
| Difusion Neta | Net Circulation |
| Difusion Selectiva | Narrowcasting |
| Dinks | Dinks |
| Director Creativo | Creative Director |
| Distrito Censal | Census Tract |
| Efecto De Red | Network Effect |
| Estrategia De Aspiracion | Pull Promotion |
| Estrategia De Conjuntos | Aggregation Strategy |
| Estrategia De Presion | Push Promotion |
| Estrategia De Ventas | Sales Strategy |
| Etiqueta Del Titulo | Title Tag |
| Exposicion Indirecta | Indirect Exposure |
| Factor De Exito Indispensable | Key Success Factor |
| Fechas Para Poner El Anuncio | Insertion Schedule |
| Firmante | Signatory (Adjective) |
| Fragmentacion De La Audiencia | Audience Fragmentation |
| Generacion De Oportunidades De Negocio | Lead Generation |
| Identidad Corporativa | Corporate Identity |
| Incentivo De Ventas | Sales Incentive |
| Infomercial | Advertorial (Adjective) |
| Integracion Horizontal | Horizontal Integration |
| Lector De Codigo De Barras | Barcode Scanner |
| Lider Del Mercado | Market Leader |
| Llamada A La Accion | Call To Action |
| Macroentorno | Macroenvironment |
| Margen Comercial | Mark Up (Verb) |
| Margen Competitivo | Competitive Advantage |
| Marketing Centrado | Concentrated Marketing |
| Marketing Con Autorizacion | Permission Marketing |
| Marketing Con Bases De Datos | Database Marketing |
| Marketing De Afiliacion | Affiliate Marketing |
| Marketing De Guerrilla | Guerrilla Marketing |
| Marketing De Sectores Especializados | Niche Marketing |
| Marketing Entre Iguales | Peer-To-Peer Marketing |
| Marketing Por Afinidad | Affinity Marketing |
| Marketing Relacional | Relationship Marketing |
| Marketing Social | Cause-Related Marketing |
| Marketing Viral | Viral Marketing |
| Mayoria Temprana | Early Majority |
| Medios Interactivos | Rich Media |
| Mercado Del Distribuidor | Reseller Market |
| Mercado Sin Explotar | Untapped Market |
| Mercado Vertical | Vertical Market |
| Metatag | Metatag |
| Mezcla De Marketing | Marketing Mix |
| Mezcla De Medios Publicitarios | Media Mix |
| Microsite | Microsite |
| Nombre De Dominio | Domain Name |
| Numero De Visitas A Una Pagina | Page Views |
| Objetivo De Ventas | Sales Quota |
| Obsolescencia Programada | Planned Obsolescence |
| Oferta De Prueba | Trial Offer |
| Optimizacion Del Motor De Busqueda | Search Engine Optimization |
| Pagina De Presentacion | Splash Page |
| Pago Por Transaccion | Pay Per Lead |
| Parametros De Marketing | Marketing Metrics |
| Participacion En El Mercado | Market Penetration |
| Perfil De La Audiencia | Audience Composition |
| Perfil De Mercado | Market Profile |
| Persona Influyente | Influencer |
| Peticion De Propuesta | Rfp |
| Planificacion Territorial | Territory Planning |
| Posicion En El Mercado | Market Position |
| Posicionamiento De Productos | Product Positioning |
| Precio De Venta Recomendado | Suggested Retail Price |
| Prevision De Mercados | Market Forecast |
| Productividad Comercial | Sales Productivity |
| Productos Similares | Parity Products |
| Programa De Fidelidad | Loyalty Program |
| Programa De Incentivos | Incentive Program |
| Programa De Participacion De La | Audience-Participation Program |
| Promocion Conjunta | Tie-In Promotion |
| Promocion De Cruce | Cross Merchandising |
| Promocion De Ventas | Sales Promotion |
| Propuesta De Venta Exclusiva | Unique Selling Proposition |
| Proteccion Del Consumidor | Consumer Protection |
| Prueba De Compra | Proof-Of-Purchase |
| Publicidad Boca A Boca | Word-Of-Mouth Advertising |
| Publicidad Comparativa | Comparison Advertising |
| Publicidad Cooperativa | Cooperative Advertising |
| Publicidad De Imagen | Image Advertising |
| Publicidad Enganosa | Deceptive Advertising |
| Publicidad Industrial | Industrial Advertising |
| Publicidad Mediante Oferta Directa | Direct-Response Advertising |
| Publicidad Subliminal | Subliminal Advertising |
| Publicidad Testimonial | Testimonial Advertising |
| Publicidad Veraz | Truth-In-Advertising |
| Punto De Venta | Point Of Sale |
| Recargo | Markup |
| Recuento De Correos | Mail Count |
| Representantes De Venta | Field Sales |
| Respuesta Del Lector | Reader Response |
| Revision De Cuentas | Account Review |
| Revista Especializada | Trade Magazine |
| Saturacion | Saturation |
| Segmentacion Demografica | Demographic Segmentation |
| Segmentacion Por Beneficios | Benefit Segmentation |
| Segmentacion Por Estilos De Vida | Lifestyle Segmentation |
| Socialmente Ascendente | Upwardly Mobile |
| Sustraccion Competitiva | Competitive Take-Away |
| Trato Multianual | Multiyear Deal |
| Unidad De Audiencia Integra | Gross Rating Point |
| Unidad De Control De Inventario | Sku |
| Valor Percibido | Perceived Value |
| Valor Vitalicio Del Cliente | Customer Lifetime Value |
| Vals | Vals |
| Venta A La Baja | Loss Leader |
| Venta Consultiva | Consultative Selling |
| Venta De Productos Complementarios | Cross-Selling |
| Venta De Soluciones | Solution Selling |
| Ventas Directas | Direct Sales |
| Ventas Internas | Inside Sales |
| Ventas Por Canal | Channel Sales |
| Web Spider | Web Spider |
| Zona De Mercado Primario | Primary Market Area |